Your Internet Based Business Should Have 2 Distinct Types of Page

If you have a website from which you run an online based business, are you aware that you need to have two distinct types of pages for this to work efficiently? The first type is a content or article page and the second is a sales page often referred to as a landing or squeeze page.

In case you are not sure what the difference is between these two types of pages here is a quick explanation;

1. The sole purpose of a landing or sales page is to either sell a product get someone to opt in to your mailing list or preferably both of these options. This page needs to be dedicated strictly to achieving either or both of these aims and should not have anything else on it that is likely to distract your visitor from its purpose.

Although this squeeze page is part of your website it will not be embedded into the rest of the site. This sales page exists separately from your main website and its sole purpose is to achieve one or both of the options available on that page.

2. Now the main function of an article page is to add valuable and relevant content to your internet based business that will not only get your site to rank highly on the search engines such as Google but will generate targeted traffic for you and the more traffic you get to your website the more sales you are likely to make.

The beauty of content pages is that each page can be linked to all the other pages on your website and this makes it easy for your visitors to explore and become familiar with the products and services that you have on offer. Remember when linking through from page to page that you should also hyperlink the keyword phrases that describe the purpose of the target page.

Try as much as possible to keep the content of your articles unique, as this will have more chance of Google giving it maximum attention. Something else that will increase your SEO rankings is to be sure that both your article headline and any sub-headings, as well as your closing paragraph are key-word optimised.

These two pages are the main types of pages to be found on websites, but there is also a third type of page that is extremely important and that is the homepage of your internet based business website.

Although this page should also be designed with the purpose of persuading and informing, its main function should be to keep your visitors up to date on the available content and encourage them to look further to find the information and services that will benefit them and to get them to willingly give you their name and email address.

So keeping this in mind it would be worth your while to include any links to your most recent articles or any news updates on products or services so that people can easily click through to find them. Your opt-in box should also be prominently displayed on this homepage so that they can leave their details for you to contact them in the future.

Finally but of great importance is to be sure that all of your content pages including your homepage are linked to your sales pages as the reason for doing all this work is so that you can get as many of your interested visitors as possible to click through to your sales pages and purchase your products.